Sophia was the creative producer for the “Footsteps” project. Working closely with an art director and production vendor to make the Footsteps come to life. She oversaw the production from the 5 am sunrise call time to the 8 pm sunset wrap. Leading talent contracts, negotiating rates, stock music licensing, and all post-production from offline editing to finishing. The team created a unique experience to introduce people of the Santa Monica pier to Snap’s AR.