Sophia was the producer for the Open Your Snapchat campaign. She worked directly with the Executive Producer on the project to deliver over 5k+ digital assets on consumer marketing and 700+ digital placements for business-to-business marketing. She lead the digital OOH capture production to film all of the billboards, murals, and unique placements across cities in L.A. NYC, Dallas, Atlanta, and London. See if you can spot her as a talent in the recap video!
Sophia was the lead producer for all OYS B2B Digital Assets. Sophia led the creative and production processes for creating all web assets, digital banners, and social content for the version partnership. She produced video content, graphics, and statistics for digital advertising placements.
See the success case study here: https://forbusiness.snapchat.com/verizon?utm_campaign=2021B2B&utm_content=NL_Tommy&utm_medium=PAIDGBM&utm_source=YouTube&utm_term=Bumpers
From creative development to post production, Sophia was the creative producer for the FWRD social deliverable to announce that FWRD would have a pop up store in Beverly Hills. She worked with a production company to film the shots around Los Angeles and a 3D / VFX animation artist to create the floating letters throughout LA.
Sophia was the lead producer for Open Your Snapchat campaign video. She oversaw the post-production timeline, animation creation, asset collection, offline editing, and motion process to bring these animations to life.
Sophia Produced the introduction video to announce that Revolve was in Cannes across all social channels including Tiktok and Instagram. She led the creative and production team through creative development, live-action filming, editing, coloring, and versioning across all social channels.
Sophia was the lead producer the WWD Keynote Summit. Working with the creative team and external vendors, they created an AR storytelling keynote for Snap’s Global Director of Arcadia AR Creative Studio to present at the WWD Summit. Sophia led the live production and post-production to create 3D, 2D, and AR assets for the visual storytelling keynote experience. The team created AR content for brands such as Tiffany Co., Gucci, Fendi, and more.
Sophia was the lead producer for the NewFronts campaign. She oversaw the creation of all digital assets, print banners, and OOH marketing. She oversaw all digital visuals and the creation of 2k new supporting visuals and partner assets. Properly tracking all aspects of the project from graphics, video edits, talent agreements, VO, and filming live-action digital content.
Sophia was the lead producer for this video recap sizzle. She produced the recap spot through creative development to post-production and delivered with a 48-hour turnaround time of receiving assets.
Lens Fest is Snap's annual developer event that focuses on driving adoption amongst developers for our Snap AR platform. Sophia was the lead producer creating content for demos, hackathons, and case studies, as well as virtual and IRL regional meetups. Sophia led an 8-day live production shoot with the collaboration of her agency production partner. They created over 200 AR lens assets, speaker content, and a B-roll.
Sophia was the producer for all Revolve Festival Content. She oversaw the two-day festival content shoot for a successful delivery of 50 organic social assets, 10 B2B partner assets, and press content.
Behind the look with Shay Mitchell and Cult Gaia
Sophia was the producer for the Cannes Lions Snapchat Presentation with over 50k digital assets which included creating this Snap x Gucci sizzle. It was presented at the 2022 Cannes Lions Festival. Collaborating with the art director, editor, animation artist, UGC talent, and Gucci to create an augmented reality experience to showcase Gucci’s luxury brand on Snapchat.
Sophia was the creative producer for the “Footsteps” project. Working closely with an art director and production vendor to make the Footsteps come to life. She oversaw the production from the 5 am sunrise call time to the 8 pm sunset wrap. Leading talent contracts, negotiating rates, stock music licensing, and all post-production from offline editing to finishing. The team created a unique experience to introduce people of the Santa Monica pier to Snap’s AR.
1 of 5 Behind the Look Social videos for Revolve. Sophia produced the AMfar social content on Revolve and FWRD socials.
1 of 5 Behind the Look Social videos for Revolve. Sophia produced the AMfar social content on Revolve and FWRD socials.
Sophia was the lead producer for the Cult Gaia Runway Show. Overseeing the live-action broadcast team for the live show, social team production team, and photo team. Bidding and negotiating rates within a 100k budget to deliver over 300 final assets.
Sophia was the production coordinator for the Rams x Snapchat First-ever NFL Uniform reveal. She worked directly with the Senior Post Producer on the project to deliver a unique rams AR lens experience. See this link to view the Clio award for the 2020 short list.
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MotorTrend - Social Producer and editor for Bugatti’s Centodieci model, Hyundai Social tease, and Jeep Grand Cherokee’s organic social content.
MotorTrend - Social Producer and editor for Bugatti’s Centodieci model, Hyundai Social tease, and Jeep Grand Cherokee’s organic social content.
Sophia was the creative producer on this project. She oversaw a team that consisted of one software engineer and one editor. She supported with scheduling, script writing, VO recording, copywriting for title cards, and transitions. Along with leading the edit to make any changes and address feedback in an adequate amount of time.